# Why Gumroad Didn't Choose htmx

![rw-book-cover](https://htmx.org/img/gumroad-red.jpeg)

## Metadata
- Author: [[Sahil Lavingia]]
- Full Title: Why Gumroad Didn't Choose htmx
- Category: #articles
- URL: https://htmx.org/essays/why-gumroad-didnt-choose-htmx/
- Archive: https://web-archive.alecodes.page/bookmarks?bf=1&search=&title=Why%20Gumroad%20Didn%27t%20Choose%20htmx
> [!tldr]
> Gumroad initially considered using htmx for their new project, Helper, but found it didn't meet their needs as they grew. They switched to React and Next.js, which provided a better user experience and easier development. This experience highlighted the importance of choosing technologies that align with project complexity and long-term goals.

## Highlights
“HTMX is (officially) a meme to make fun of how overly complicated the JS landscape has gotten - much like tailwind is just a different syntax for inline CSS, HTMX is a different syntax for inline JS.” [View Highlight](https://read.readwise.io/read/01j9k9tx30e5kw6zm07drhw8gv))